Insights & Blog

What we're thinking about

Practical perspectives on EdTech, digital learning, and what's actually working in 2026. No hype, no jargon, just honest observations from thirty years inside the sector.

A leader studying a whiteboard where sales, marketing, leadership and competitors all point at one question — what to build next
Latest

20 May 2026

"We Can't Agree On What To Build Next." The Mistake Is Thinking You're Supposed To.

Every EdTech business, certification or membership body and content-rich organisation eventually deadlocks on what to build next. You were never going to pick the winner — and the ones that succeed don't try. Part three of the series.

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A EdTech founder at his desk, contemplating a worn product brochure beside a tablet showing a modern competitor — and a whiteboard asking whether to add AI or rebuild

13 May 2026

When "We Need To Do AI" Is Really "We Need To Rebuild The Product"

About half the EdTech founders reaching for AI as the fix for stagnation are sitting with a different problem. Six signals to know if it's yours — and what to do about it before another year of AI investment lands on the wrong product.

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A business leader paused at a desk, considering a printed strategy document

6 May 2026

"We've Stagnated. Our Competitors Are Doing AI." That's Not the Question You Think It Is.

EdTech founders often diagnose stagnation as an AI problem. In most cases the diagnosis is wrong. Three things usually underneath the trigger phrase — and why naming the question matters more than reaching for the answer.

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A small business owner working at a desk — taking ownership of marketing in-house

1 May 2026

Marketing Manager, Agency, or In-House: The Third Option Most Small Business Owners Miss

Most small B2B service business owners think they have two marketing options: hire a manager or use an agency. There's a third, and for businesses under 15 people it's structurally better than either.

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What happens after the board says yes

29 April 2026

What Happens After the Board Says Yes

The gap between board approval and a launched digital programme is where most institute projects quietly stall. Three moves that close it. Three that do not.

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EU AI Act Article 4 Deadline

22 April 2026

The AI Act Deadline Most Organisations Are Not Ready For — And Why

Article 4 of the EU AI Act requires every organisation deploying AI tools to ensure workforce literacy. The deadline is 2 August. Most have quietly missed it.

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What 'doing it properly' means for digital programmes

15 April 2026

What "Doing It Properly" Actually Means When You Digitise a Professional Programme

Six dimensions that separate the institute programmes members rave about from the ones members ask when the classroom version is coming back.

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Picking the right first programme to digitise

8 April 2026

How to Choose the First Programme to Digitise (And Why Most Institutes Pick the Wrong One)

Most professional institutes pick the wrong first programme to digitise. Four signals that identify the right one, and three categories to deliberately avoid.

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UK Employment Rights Act Compliance Training

2 April 2026

The UK's Biggest Employment Law Change in a Generation Takes Effect in October. Most Companies' Training Isn't Ready.

The Employment Rights Act 2025 raises the bar on compliance training. Tick-box eLearning won't meet the new standard. Here's what employers need now.

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Onboarding at Scaling Companies

26 March 2026

Only 12% of Employees Say Their Company Does Onboarding Well. If You're Scaling, That Number Is Probably Worse.

For fast-growing companies, the gap between hiring speed and training quality is where talent gets lost. Here's what to do about it.

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Accenture AI Adoption

19 March 2026

Accenture Trained 550,000 People on AI. Now It's Firing Those Who Won't Use It.

Accenture invested $3 billion in AI and trained 70% of its workforce. Adoption still stalled. Now promotions depend on usage. There's a lesson here for every business.

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Adaptive Learning

12 March 2026

Digital Learning Has Changed More in Two Years Than in the Previous Twenty

New research shows AI-first learning teams vastly outperform traditional approaches. Here's what's now possible — and why most organisations are still behind.

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eLearning Completion Rates

5 March 2026

The Industry Average for eLearning Completion Is 20%. That's Not a Learner Problem.

Most eLearning fails not because learners won't engage, but because the content was never designed to compete for their attention.

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