About

A digital learning practice, with three decades of foundation.

LearnFrame is a Dublin-based digital learning practice serving EdTech businesses, professional certification bodies, and content-rich organisations across Ireland, the United Kingdom, and Europe.

The practice

What LearnFrame is, and what it does.

LearnFrame engages in two practice areas: Programme Design & Build, an end-to-end consultancy-led practice for the development of digital learning programmes, and Fractional Leadership, a CPO or COO capacity available to EdTech businesses ahead of a full-time hire.

The practice is structured to combine strategic and creative direction with substantial production capacity. Strategy and direction sit in Dublin. Production is delivered through an established Cape Town team — instructional designers, learning designers, content developers, animators, and quality assurance specialists, working under integrated direction.

Every engagement begins with a paid discovery and scoping phase. This is the basis on which the practice can scope work credibly and clients can commit to the next phase with confidence. The model has been built deliberately around this structure since the practice was founded in 2024.

How LearnFrame works

Four principles that shape every engagement.

Experienced throughout

Engagements are led by practitioners with substantive operating experience inside EdTech and digital learning. Junior delivery is supported by strategic direction at every milestone.

Diagnosis before delivery

Every engagement begins with a paid discovery and scoping phase. The work that follows is built on a written diagnosis, not a sales conversation.

Integrated direction and production

Strategy, design lead, and production sit inside the same practice. Clients work with a single point of accountability, not a chain of subcontractors.

Capability transfer

Engagements are designed to wind down with the client owning the outcome. Capability, processes, and decision frameworks transfer to the internal team before exit.

The founder

Paul Robinson.

Paul Robinson founded LearnFrame in 2024. His career inside EdTech began at CBT Systems in Dublin in 1994, where he was leading a content development team when the company became the first Irish technology business to IPO on Nasdaq in 1995, and the first e-learning company globally to do so.

CBT chairman Bill McCabe subsequently selected Paul to lead degree-programme development at Knowledge Well, an online higher-education venture built in partnership with Kansas State University and other US universities. The CBT founders later asked Paul to establish SourceSkills as their preferred supplier business, where over two hundred digital learning titles were produced under his direction.

He has since held senior leadership positions at NIIT (UK and Ireland), Zenith Training, and most recently as fractional Chief Product Officer at a modernising pan-European professional certification provider.

Three decades of foundation

The career on which the practice is built.

1994 — 2000

CBT Systems & Knowledge Well

Joined CBT Systems as a content designer. Promoted to lead the team that built CBT's Microsoft NT training programme, recipient of a European e-learning industry award. Selected by chairman Bill McCabe to lead degree-programme development at Knowledge Well.

2000 — 2010

SourceSkills

Founded SourceSkills as the preferred supplier business to the CBT founders' next venture. Over two hundred digital learning titles produced under direction across a decade.

2010 — 2024

NIIT, Zenith, fractional CPO

Senior leadership across NIIT (UK and Ireland) and Zenith Training. Most recently fractional Chief Product Officer at a modernising pan-European professional certification provider, leading the multi-year B2B and B2C digital learning roadmap.

2024

LearnFrame

Founded LearnFrame as a digital learning practice with two structural arms: consultancy-led programme design and build, and fractional leadership for EdTech businesses.