Programmes designed and built end-to-end. Strategic and creative direction from Dublin; production capacity through an established Cape Town team, under a single accountable lead. Three decades of digital learning experience anchored in the original CBT Systems team, the first eLearning company in the world to IPO on Nasdaq, in 1995.
Four buyer types, each with a recognisable shape of work — and a different set of design decisions to be made.
Pan-European and UK institutes modernising flagship CPD and qualification programmes for a younger membership and a digital-first market.
Compliance, professional development, and licensed training providers digitising programmes to meet regulator and learner expectations.
In-house learning functions inside large employers — onboarding, leadership development, and technical certification at scale.
Established providers digitising face-to-face programmes — executive education, membership bodies, and specialist content publishers.
The categories below describe the shapes engagements typically take. Every engagement is scoped from the brief defined in the discovery phase.
Flagship classroom programmes redesigned for a digital-first market. Instructional architecture, cohort experience, assessment, and platform packaging — designed for members who expect a programme to feel like a credential, not a download.
Conversion of existing face-to-face programmes into structured digital learning. Pacing, assessment design, faculty presence, and community moments rebuilt for asynchronous and blended delivery.
Compliance, professional development, and licensed training programmes for regulated industries. Built to meet regulator expectations — AML, data protection, financial services, EU AI Act readiness, sector-specific compliance.
Course library expansion for content-rich organisations with a backlog to digitise. Editorial frameworks, content operations, and production capacity to move volume without sacrificing learning design discipline.
Short-form modules and learning pathways for working professionals. CPD frameworks, microlearning portfolios, and adaptive learning design — content that fits inside the working week.
AI-supported content workflows where AI accelerates well-structured work — not a substitute for instructional design. Human judgement on what good looks like; AI on production cadence.
Strategic direction stays close to the buyer; production capacity sits where it can deliver scale without compromise. Two locations, one engagement, one point of accountability.
Diagnosis, scoping, programme architecture, editorial framework, creative direction, and client accountability sit in Dublin. The seat that decides what good looks like for the learner stays close to the buyer.
Instructional design execution, content development, multimedia, accessibility, and quality assurance through an established Cape Town team. English-language, time-zone aligned with Ireland, supported by a mature creative industry base.
The cost advantage of offshore eLearning development with the editorial discipline and instructional design standard of a UK or Irish agency. A structural model, not a discount.
A 20-page guide written for organisations scoping a custom eLearning programme. The six dimensions of programme design, the five questions the executive team should ask, the honest column on where money is well spent — and a worksheet your team can take to its internal conversation.
Get the Decision GuideEngagement details are held in confidence. The shape of recent and current work is summarised below; named summaries are available on request, subject to client confidentiality.
Discovery and scoping for the migration of a ~100-module portfolio of regulated CPD content from a legacy authoring platform to Articulate Rise. Four-week scoping phase, written diagnosis, scoped quote, and architectural recommendation delivered.
From Barbados and Cape Town in the 1990s through SourceSkills and Skillsoft to NIIT — three decades on every side of offshore learning production, and the one lesson that built LearnFrame's Dublin-direction, Cape-Town-production model.
Selected by Bill McCabe to lead degree-programme development at Knowledge Well, an online higher-education venture built in partnership with Kansas State University and other US universities. Higher-education learning architecture at scale.
Pattern recognition from inside the sector. Written for boards, executives, and learning leaders working through the same questions.
The shortlist arrives and every provider sounds identical — because proposals are optimised to win work, not to predict how it will go. Five questions that force the conversation off the pitch and onto the delivery, and a five-minute test that outperforms every capability deck: count the questions they ask you.
Read the article →
You're making a six-figure decision on a process you've only seen from outside, while the market sells you a story about how fast and cheap AI has made it. AI has compressed production — not the design judgment, SME extraction, review cycles, or completion work that decide whether a programme is any good. The honest shape of the work, and where the risk actually sits.
Read the article →
You paid for bespoke courses to fix completion, and the dashboard still shows a strong start and a long tail of half-finished records. The cause usually isn't the learner or the platform — it's a set of decisions made at the design stage, before the first module is built. The build-time choices that decide whether a custom programme gets finished.
Read the article →