LearnFrame designs and builds learning programmes for EdTech businesses, professional certification bodies, and content-rich organisations. The practice was founded by Paul Robinson, whose career inside EdTech began at CBT Systems before its 1995 Nasdaq IPO.
Selected to fit the brief. Both engagements begin with a paid discovery and scoping phase.
Strategic and creative direction from Dublin; design, build, and production from an established Cape Town team. End-to-end accountability for the learning experience: instructional architecture, content development, multimedia, quality assurance, and platform packaging.
A senior CPO or COO seat inside the executive team, typically one or two days a week, for six to twelve months. The role is operational and accountable, sized for businesses where a full-time hire is six to twelve months ahead but the gap is already shaping outcomes.
If one of these reads as familiar, the practice has likely seen it before. Each pattern routes naturally to the practice area that fits.
"Our flagship programme is still classroom-led, and the younger board members are starting to ask why."
Pan-European professional certification bodies modernising flagship programmes for a younger membership and a digital-first market. Often the certification still has equity; the delivery model is what needs to move.
"The platform is ready. The course shelf is thin. The build was meant to follow launch and never quite happened."
EdTech platform vendors with strong technology and a sparse content library. Sales are getting traction; customers are asking what else is in the catalogue. Production capacity is the constraint, not strategy.
"The technology works. What we need is someone who knows what makes a learning experience hold attention, not just demonstrate the AI."
AI-native EdTech disruptors with strong product capability and a board pushing toward scale. The gap is senior learning leadership — somebody who has watched five waves of EdTech and knows which patterns hold.
The practice is built around four buyer types, each with a recognisable shape of work.
Platform vendors, course providers, and AI-native learning companies between €1M and €10M revenue.
Pan-European institutes modernising flagship programmes for a younger membership and a digital-first market.
Established providers digitising face-to-face programmes — corporate academies, regulated training, executive education.
Portfolio companies where digital learning capability is part of the value-creation thesis.
Whether the brief is a programme build or a fractional seat, the engagement follows three phases.
A paid four-to-six-week phase to understand the business, audit existing learning assets, and define the scope and shape of the work that follows. Concludes with a written diagnosis and scoping recommendation.
The selected practice area takes over: programme architecture, content design, build and production, or embedded leadership inside the executive team. Cadence and milestones agreed upfront.
Knowledge, processes, and capability transfer to the client team. The engagement winds down with the client owning the outcome — not dependent on continued LearnFrame involvement.
Engagement details are held in confidence. The shape of recent and current work is summarised below; named summaries are available on request, subject to client confidentiality.
Fractional Chief Product Officer at a modernising professional certification body. Multi-year B2B and B2C digital learning roadmap, forty-plus modules, executive pathways, microlearning portfolio, and AI-supported learning journeys. Investor-facing product positioning.
Founded and led SourceSkills as the preferred supplier business to the founders of CBT Systems' subsequent venture. Over two hundred digital learning titles produced under direction across a decade of operation, with stable production cadence and editorial discipline.
Selected by Bill McCabe to lead degree-programme development at Knowledge Well, an online higher-education venture built in partnership with Kansas State University and other US universities. Higher-education learning architecture at scale.
Pattern recognition from inside the sector. Written for boards, executives, and learning leaders working through the same questions.
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