Custom eLearning Development & Programme Design

Custom eLearning for certification bodies, regulated training providers, and corporate academies.

Programmes designed and built end-to-end. Strategic and creative direction from Dublin; production capacity through an established Cape Town team, under a single accountable lead. Three decades of digital learning experience anchored in the original CBT Systems team (the first eLearning company in the world to IPO on Nasdaq, in 1995).

A custom eLearning programme review in progress at a heritage professional certification body in Dublin

Here on behalf of your members rather than for a project of your own? Professional bodies, training providers and employers can license our CPD programme and put it in front of their whole membership, under their own name. See how licensing works

Who we work with

Custom eLearning development for content-rich institutions.

Four buyer types, each with a recognisable shape of work, and a different set of design decisions to be made.

Professional certification bodies

Pan-European and UK institutes modernising flagship CPD and qualification programmes for a younger membership and a digital-first market.

Regulated training providers

Compliance, professional development, and licensed training providers digitising programmes to meet regulator and learner expectations.

Corporate academies

In-house learning functions inside large employers: onboarding, leadership development, and technical certification at scale.

Content-rich organisations

Established providers digitising face-to-face programmes, executive education, membership bodies, and specialist content publishers.

What we develop

Custom eLearning programmes, designed and built end-to-end.

The categories below describe the shapes engagements typically take. Every engagement is scoped from the brief defined in the discovery phase.

Modernisation

Certification programme modernisation

Flagship classroom programmes redesigned for a digital-first market. Instructional architecture, cohort experience, assessment, and platform packaging, designed for members who expect a programme to feel like a credential, not a download.

Conversion

Classroom-to-digital conversion

Conversion of existing face-to-face programmes into structured digital learning. Pacing, assessment design, faculty presence, and community moments rebuilt for asynchronous and blended delivery.

Compliance

Regulated and compliance training

Compliance, professional development, and licensed training programmes for regulated industries. Built to meet regulator expectations: AML, data protection, financial services, EU AI Act readiness, sector-specific compliance.

Library development

Course library and catalogue development

Course library expansion for content-rich organisations with a backlog to digitise. Editorial frameworks, content operations, and production capacity to move volume without sacrificing learning design discipline.

Microlearning

Microlearning and modular pathways

Short-form modules and learning pathways for working professionals. CPD frameworks, microlearning portfolios, and adaptive learning design: content that fits inside the working week.

AI-supported

AI-supported content workflows

AI-supported content workflows where AI accelerates well-structured work, not a substitute for instructional design. Human judgement on what good looks like; AI on production cadence.

More about custom eLearning development →
The Dublin + Cape Town Model

Integrated direction and production, under one accountable lead.

Strategic direction stays close to the buyer; production capacity sits where it can deliver scale without compromise. Two locations, one engagement, one point of accountability.

Dublin direction

Diagnosis, scoping, programme architecture, editorial framework, creative direction, and client accountability sit in Dublin. The seat that decides what good looks like for the learner stays close to the buyer.

Cape Town production

Instructional design execution, content development, multimedia, accessibility, and quality assurance through an established Cape Town team. English-language, time-zone aligned with Ireland, supported by a mature creative industry base.

Offshore development, on-shore standard

The cost advantage of offshore eLearning development with the editorial discipline and instructional design standard of a UK or Irish agency. A structural model, not a discount.

More on the production model →
The Programme Design Decision Guide

A framework for evaluating a custom eLearning development engagement.

A 20-page guide written for organisations scoping a custom eLearning programme. The six dimensions of programme design, the five questions the executive team should ask, the honest column on where money is well spent, and a worksheet your team can take to its internal conversation.

Get the Decision Guide
Foundations

Three decades inside digital learning.

1995
CBT Systems Nasdaq IPO, first Irish technology company and first eLearning company globally to IPO.
200+
Digital learning titles produced under the founder's direction at SourceSkills.
2,000+
Hours of structured digital learning delivered across three decades and three continents.
2021
LearnFrame founded by Paul Robinson, drawing on three decades inside digital learning.
Recent Engagements

The shape of the work, anonymised.

Engagement details are held in confidence. The shape of recent and current work is summarised below; named summaries are available on request, subject to client confidentiality.

See how we build

Don't take our word for it. Take the course.

AI for Professional Practice is our own flagship CPD programme, designed and built the way we build for clients. Module 1 is free and open now: about twenty minutes, five marked decisions, a branching simulation, and a certificate issued only on a pass mark of 70. It is the fastest way to see what we mean by completion engineering and assessment integrity, because you can feel it rather than read about it.

Start Module 1, free About the programme

Running education or membership for a professional body? License the programme for your members, under your own name, in your own learning system.

Latest Insights

Recent writing.

Pattern recognition from inside the sector. Written for boards, executives, and learning leaders working through the same questions.

Four students at a classroom table working on paper while a laptop between them glows with an abstract blue pattern of connected light, a lecturer writing on a whiteboard in the background
2 September 2026

They looked like they were learning. Then the AI was taken away.

Two 2025 trials used the same AI. At Harvard it doubled learning. In Turkey, once the chatbot was taken away, students scored 17 percent worse than those who never had one. The difference was one design decision, and it is the question to put to anyone selling a CPD programme about AI.

Read the article →
Five colleagues around a pale wood table in a bright modern boardroom with full-height glass on one side, one of them mid-sentence, a large wall display behind them showing an indistinct blurred image
26 August 2026

The delivery got better four times. The measure never moved.

Since 1994 the way digital learning is delivered has been rebuilt four times, and the number reported to a board has not changed once. It was never neglect. It was arithmetic. And the expensive part has just stopped being expensive.

Read the article →
Three colleagues in a bright modern glass-walled meeting room with a city skyline behind them, discussing printed pages spread across a pale wood table
19 August 2026

One test, five ways of scoring it. Only one of them worked.

142 students, one test, five scoring methods, and reliability ranging from 0.39 to 0.85 on the arithmetic alone. What a scoring key actually is, and the honest limit on what a short module can measure about a person.

Read the article →

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