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What is really driving the price of your programme

This does not give you a price. It shows you which parts of your own brief are making the number bigger, and which ones you can change to bring it down.

The part nobody tells you

Some of the biggest cost drivers in a digital learning programme are decisions you make, not things the supplier charges for. Answer these and you will see exactly how much you could take off your own quote before you sign anything.

What is putting your budget at risk

Answer the questions and anything worth watching will appear here, in plain words, with the fix.

Nothing flagged yet.

What you could take off the price

These are the answers you control. Nothing here is about buying less programme. It is about making the work easier to do.

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Where these numbers come from

Nothing here is invented for effect. The starting point is the most widely cited research in this market, run by Bryan Chapman across 249 organisations and nearly 4,000 learning professionals. It measured how many hours of work go into one hour of finished learning.

Type of courseHours of work per finished hourCompared to the simplest
Basic. Pages, images and a quiz791.0
Interactive. Exercises, video, activities1842.3
Advanced. Simulation and scenario4906.2

That research was collected in September 2010. It is old, and production work has got a great deal faster since. We have kept it anyway, because it is published, dated and checkable, and replacing it would mean substituting a number of our own that you could not verify. Treat it as the shape of the difference between simple and complex, not as a precise figure.

The same research found that design changes made without a controlled process add around 40 per cent to development time. Separate published work puts the cost of changing a script at roughly ten times more once a module has been built and recorded than at the script stage. Those two findings are why the questions about review and sign off carry the weight they do.

The limits on the readiness and process questions are set to the spread Chapman found inside a single type of course, where the same basic eLearning ran from 49 hours to 125 hours depending on how the work was run. Everything not drawn from those sources is our own estimate from delivered projects, and is marked on each question. Where we are not confident, we have deliberately set the number high rather than low, so this tool is more likely to overstate a cost than to leave you short.

The thinking behind all of this is set out in how much it costs to build a training programme.

If your score is high, the fix usually is not a cheaper supplier

It is usually the deciding that has not been done yet. The Programme Design Audit scores a programme across six design dimensions and tells you how ready it actually is. Free, no form, no call.