Own Your Marketing

Marketing that fits the time you already have.

AI does the heavy lifting. You do the judgement. The learning happens inside the work — not before it.

A twelve-week programme for owner-operated B2B service businesses.

Book a Discovery Call See how it works →

What you'll have in twelve weeks

A refreshed website that earns its place in search. A working content rhythm — LinkedIn, blog, lead magnet — running in your firm's voice. A CRM that knows your business and a confident operator inside it who can run the function week after week without us in the room. Your contractor invoices replaced by tools that cost roughly €80 to €150 a month.

That's the function. Yours, running, after we've gone.

If you already know that's what you need, the discovery call link is here. If you want to know how it works, keep reading.

The problem

Why most marketing advice doesn't fit

You've probably tried a contractor. The going rate in Ireland is €2,000–€4,000 a month for roughly a day a week — content, some social, maybe SEO. The output didn't always sound like you. You couldn't update what they'd built without going back to them. The relationship felt more like a dependency than a partnership.

You've probably thought about hiring someone junior. €35,000–€40,000 plus tools, plus the time to brief them, manage them, and review their work. The honest question is whether there's enough marketing work in your business to justify a full-time role — and whether you have the hours to direct someone if there were.

You've probably looked at courses. Most assume you have a spare evening a week to "learn marketing" before you start doing any. You don't. You have client work, and the marketing keeps slipping to next week.

None of those options is wrong. They just don't fit the shape of your week — or the size of your business.

The shift

A different shape entirely

You're good at what you do. That's how you got here. Clients refer you because you deliver, and you deliver because you understand your work better than anyone you could hire to talk about it.

The promotion is the bit that drags. You know it has to happen. So you pay someone — a contractor, an agency, a freelancer — and for a while it feels like progress. Then a few months in you start asking the question every owner eventually asks: am I actually getting anything back from this?

Sometimes you are. Often you can't tell. Either way the invoice arrives every month and you keep paying it, partly because stopping feels worse than continuing.

There's another way to run this. You bring it inside. Not by adding it to your own week — you've already proved that doesn't work — but by giving the day-to-day work to someone already in your business, with AI doing the heavy lifting and you signing off on what goes out. The way a partner reviews a junior's work.

The cost base shrinks. The control comes back. The results take time, but slow results you can see and steer don't sting the way an unexplained invoice does. And the marketing starts to sound like you, because the people doing it actually work with you.

That's the shape of Own Your Marketing. AI is the apprentice. Someone in your business is the operator. You're the boss. Twelve weeks of doing the real work, with us coaching, until the function runs without us.

How it works

Twelve weeks. Three phases. One working marketing function.

The arc is simple. We do it. Then you do it with us. Then you do it on your own.

Weeks 1–4

We build, you watch.

We start with your business, not a textbook. Each week you sit alongside us as we build a piece of real marketing — a LinkedIn post in your voice, a service page, a lead magnet, the bones of a CRM. You see the prompts we use, the edits we make, and the calls we make about what's worth saying. Nothing is theoretical. By the end of the month you've watched the whole engine assembled in front of you.

Weeks 5–8

You build, we coach.

The operator in your business takes the keyboard. AI drafts. They edit. We review. The work that goes out this month is real marketing for your real firm — not exercises, not practice runs. Mistakes happen and get fixed in the open, the way they do in any working environment. By the end of the month you've produced something publishable every week and you've started to feel the rhythm.

Weeks 9–12

You run it. We watch.

We step back. You and your operator run the weekly cycle yourselves — content out, leads in, dashboards reviewed. We check in, point at things, suggest adjustments. By week twelve the function is yours. Your playbook is written, your tools are paid for at the price you signed up to, and the marketing is happening without us in the room.

That's the handover. Not graduation, not a certificate, not a folder of templates.
A working marketing function inside your business that keeps running after we leave.

The deliverables

What you walk away with

Twelve weeks in, here's what's sitting inside your business that wasn't there before.

A website that earns its place

Refreshed, properly indexed, fast, and structured the way Google and your buyers actually want to read it.

A working content rhythm

LinkedIn posts going out in your firm's voice, blog articles building organic visibility, and a publishing cadence the operator has personally proven they can sustain.

A CRM that knows your business

Set up, populated with your actual contacts, segmented the way you think about them, and tracking who's looking at your site before they ever fill in a form.

A lead magnet that earns the email

Not a generic checklist — something genuinely useful to your buyer, drawn from what your firm actually knows.

A clear picture of who you're selling to

Your ICP, your market segment, the language your buyer uses, written down in a form you can hand to the next person you hire.

The tools and the literacy to read what's working

Search Console, HubSpot dashboards, LinkedIn analytics — and the judgement to tell signal from noise.

A confident operator inside your business

Someone who can run the function week after week, without you in the room.

A written playbook

Specific to your firm, not a generic template — the record of what you actually did, so it can be repeated, handed over, or scaled.

A smaller monthly outflow

Your contractor invoices replaced by tools that cost roughly €80–€150 a month, with you in control of the data, the rhythm, and the updates.

That's the function. Yours, running, after we've gone.

The fit

Who this is for — and who it isn't

Who this is for

You're an owner-operator running a B2B service business — a small accountancy or law firm, an architecture practice, an HR consultancy, a fractional CFO practice, an IT managed services outfit, a specialist consultancy. Somewhere between one and fifteen people. Annual revenue roughly €250,000 to €2 million.

You're the rainmaker. Most of the work that comes in comes through you, your network, and your reputation.

You've tried a contractor or thought about hiring someone, and neither felt right.

You spend time on LinkedIn already — even if you're not sure it's working.

You have someone in your business — yourself, your office manager, your operations or finance support — who could be the operator if they had the framework and the apprentice.

You're impatient about results but realistic about timelines. You'd rather see slow, controllable growth than pay for fast and unexplained.

Who this isn't for

You're a B2C business — retail, hospitality, trades, beauty, food. Your buyer makes faster, cheaper decisions than ours is built for, and your channels are different.

Your customers find you primarily on Facebook, Instagram, or TikTok. Those platforms work — they just aren't the ones we teach.

You're judged on customer volume rather than credibility. If your business model is "more customers through the door," a marketing function built on trust and authority isn't the fit.

You want done-for-you. There are good contractors and agencies for that. We're the opposite — we transfer the capability into your business, which means someone in your business has to do the work.

You want results in thirty days. Trust compounds. Search rankings compound. Referral networks compound. Twelve weeks builds the function. Six months is when it starts to pay back.

About

The story behind Own Your Marketing

Paul Robinson, Founder

LearnFrame was founded by Paul Robinson, who has spent thirty years in digital learning — from the early days of computer-based training in Dublin in the mid-90s, through scaling content businesses, to his most recent role as Chief Product Officer at the Corporate Governance Institute, where he rebuilt their entire content offering and membership platform.

He started LearnFrame to help businesses bring AI-led learning into their organisations pragmatically — without throwing out everything they'd already built.

And then ran into the problem you're probably reading this page about.

LearnFrame needed marketing. Contractors had been hired before, in this business and others. The work was always more expensive than expected, and the output didn't always sound like the firm itself. Worse — once a project was delivered, the content and the data couldn't be updated afterwards without going back to the contractor. Every change was another invoice. Every refresh was another negotiation.

So we took thirty years of instructional design experience and pointed it the other way round. AI as the apprentice. Frameworks we'd taught other people for decades, applied to our own marketing, in the time we actually had.

LearnFrame's marketing now runs on roughly €80 a month in tools. The website you're reading is one of its outputs. The content rhythm — LinkedIn posts twice a week, articles weekly, blog SEO compounding in the background — runs without anyone external in the room. We control the data, the rhythm, and the updates.

Own Your Marketing transfers that capability to you.

The investment

Pricing

€7,500

Twelve weeks. One programme. Everything in the deliverables list above.

Set against the €2,000–€4,000 a month most firms pay a marketing contractor — and the €35,000–€40,000 a year a junior hire would cost before tools and management overhead — the maths is straightforward.

You pay once.
The capability stays in your business.

The founder cohort

We're keeping our first three places at €3,500–€4,500 in exchange for testimonials and case study rights at the end of the programme.

This isn't a marketing trick. We're early enough in this offer that proof points matter to us as much as price matters to you. Three places. First-come, first-confirmed on a discovery call. Once they're filled, the next intake runs at the standard rate.

Book a Discovery Call →

Honest answers

Questions you're probably asking

Plan for two to four hours of operator time and thirty to sixty minutes of owner review time per week. The operator's hours are inside the work — drafting posts, sharpening pages, setting up the CRM. The owner's hours are review and approval, which fit naturally between client calls. There's also a weekly coaching session of roughly an hour. Less in early weeks, more in the build phase, less again in the final weeks.

The frame works for a wide range of operators. We've designed it for someone with no marketing background but good writing instincts, decent attention to detail, and the kind of judgement that comes from already understanding your business. If you're unsure who in your firm fits, we'll talk it through on the discovery call — it's one of the questions we ask early.

No. The first weeks of the programme cover prompting, judgement, and the apprentice frame from scratch. If your operator has used ChatGPT to draft an email, that's enough.

A small, deliberate stack: a CRM (HubSpot Marketing Starter, around €11/month), an AI assistant (ChatGPT or Claude, around €20/month), a scheduling and analytics tool, and your existing website hosting. Most participants land between €80 and €150 a month total, which replaces what you're currently paying a contractor.

You run it. The function is yours, the playbook is written, and the operator knows what they're doing. Some participants choose to keep us involved on a light retainer for monthly reviews; most don't need to. We'll tell you honestly which one we think you are by the end of the programme.

Founder cohort places are delivered one-to-one. As the programme matures, we may run small group cohorts — but the first three places are individually coached, with weekly sessions specific to your business.

If after the first two weeks you've decided this isn't the right fit, we'll refund the balance in full. After week two we don't offer refunds, because the work we do together by then is genuinely yours — the website refresh, the ICP definition, the CRM setup — and we can't unbuild it.

We're being deliberate about the founder cohort because we don't yet have a participant case study to show you. What we can show is what we've built for ourselves — the website you're reading is the artifact, the LinkedIn rhythm is the proof, the €80-a-month operating cost is the result. The founder cohort discount exists precisely because we know the case study you'll co-create with us is worth something to us as well as to you.

Ready to bring it inside?

Three founder-cohort places at €3,500–€4,500. The full programme at €7,500 once those are filled.

A discovery call is thirty minutes. We'll talk about your business, the operator you have in mind, and whether OYM is the right fit. If it isn't, we'll tell you that on the call — there are good contractors and consultants we can point you to instead.

Book a Discovery Call →

Founder cohort: 3 places at €3,500–€4,500 — once filled, full price applies.

Book a discovery call →