Founder cohort: 3 places at €3,500–€4,500

Bring your marketing in-house in twelve weeks.

For accountants, architects, IT consultants, business coaches and other small B2B service owners who are done paying contractors for things they could own.

Built around the time you already have. AI does the heavy lifting; you do the judgement.

See if it fits → See the 12-week breakdown
The three options

Why most marketing advice doesn't fit

The contractor

Recurring spend, no asset built

€2k–€4k / month

It's expensive, the output doesn't sound like you, and when it ends you can't update what they built without going back to them.

The hire

Salary plus the time to manage them

€35k–€40k / year

A junior marketer needs direction you don't have time to give. And there's not yet enough marketing work to fill a full-time role.

The course

An evening a week you don't have

Time you don't have

Most courses assume a spare evening a week to learn marketing before doing any. You have client work. The marketing keeps slipping.

None of those options is wrong. They just don't fit the shape of your week — or the size of your business.

The shift

A different shape entirely

You're good at what you do. That's how you got here. Clients refer you because you deliver, and you deliver because you understand your work better than anyone you could hire to talk about it.

The promotion is the bit that drags. You know it has to happen. So you pay someone — a contractor, an agency, a freelancer — and for a while it feels like progress. Then a few months in you start asking the question every owner eventually asks: am I actually getting anything back from this?

Sometimes you are. Often you can't tell. Either way the invoice arrives every month and you keep paying it, partly because stopping feels worse than continuing.

There's another way to run this. You bring it inside. Not by adding it to your own week — you've already proved that doesn't work — but by giving the day-to-day work to someone already in your business, with AI doing the heavy lifting and you signing off on what goes out.

The cost base shrinks. The control comes back. The results take time, but slow results you can see and steer don't sting the way an unexplained invoice does. And the marketing starts to sound like you, because the people doing it actually work with you.

That's the shape of Own Your Marketing.

AI the apprentice
Your person the operator
You the boss
How it works

Twelve weeks. Three phases.

We do it. Then you do it with us. Then you do it on your own.

Phase 1
Weeks 1–4

We build, you watch.

Each week you sit alongside us as we build a piece of real marketing for your firm — a LinkedIn post, a service page, the bones of a CRM. You see the prompts, the edits, the calls about what's worth saying. Nothing theoretical.

Phase 2
Weeks 5–8

You build, we coach.

The operator takes the keyboard. AI drafts. They edit. We review. The work that goes out this month is real marketing for your real firm — not exercises. Mistakes happen and get fixed in the open.

Phase 3
Weeks 9–12

You run it. We watch.

We step back. You and your operator run the weekly cycle yourselves — content out, leads in, dashboards reviewed. By week twelve the function is yours. The marketing is happening without us in the room.

Not graduation. Not a certificate. Not a folder of templates.
A working marketing function inside your business that keeps running after we leave.

The numbers

What does this actually cost you?

Current monthly marketing spend €3,000 / mo
€0€4,000€8,000
Time horizon
Stay with a contractor €72,000
€3,000 / month, no asset built, locked in to vendor for updates
Hire someone junior €93,750
€37,500 salary + 25% management overhead, plus 5+ owner hours/week
Move to Own Your Marketing €9,900
€7,500 once + €100/month tools, capability stays in your business
Net saving versus the contractor path
€62,100
Break-even in month 3. After that, you're saving every month.

Calculator assumes UK/Irish small-business contractor rates of €2k–€4k/month, junior marketer salary of €35k–€40k plus 25% management overhead, and an OYM operating stack of roughly €100/month after the programme. Your numbers will vary. The point isn't the exact figure — it's the shape.

The deliverables

What you walk away with

Twelve weeks in, here's what's sitting inside your business that wasn't there before.

A website that earns its place

Refreshed, properly indexed, structured the way Google and your buyers actually want to read it.

A working content rhythm

LinkedIn, blog, lead magnet — running in your firm's voice on a cadence the operator has personally proven they can sustain.

A CRM that knows your business

Set up, populated, segmented, and tracking who's looking at your site before they fill in a form.

A clear picture of who you're selling to

Your ICP, your market segment, the language your buyer uses — written down in a form you can hand to the next person you hire.

A confident operator inside your business

Someone who can run the function week after week, without you in the room — with the literacy to read what's working in Search Console, HubSpot, and LinkedIn analytics.

A written playbook

Specific to your firm — the record of what you actually did, so it can be repeated, handed over, or scaled.

That's the function. Yours, running, after we've gone.

The fit

Who this is for — and who it isn't

Who this is for

You're an owner-operator running a B2B service business — a small accountancy or law firm, an architecture practice, an HR consultancy, a fractional CFO practice, an IT managed services outfit, a specialist consultancy. Somewhere between one and fifteen people. Annual revenue roughly €250,000 to €2 million.

You're the rainmaker. Most of the work that comes in comes through you, your network, and your reputation.

You've tried a contractor or thought about hiring someone, and neither felt right.

You spend time on LinkedIn already — even if you're not sure it's working.

You have someone in your business — yourself, your office manager, your operations or finance support — who could be the operator if they had the framework and the apprentice.

Who this isn't for

You're a B2C business — retail, hospitality, trades, beauty, food. Your buyer makes faster, cheaper decisions than ours is built for, and your channels are different.

Your customers find you primarily on Facebook, Instagram, or TikTok. Those platforms work — they just aren't the ones we teach.

You're judged on customer volume rather than credibility. If your model is "more customers through the door," a marketing function built on trust and authority isn't the fit.

You want done-for-you. There are good contractors and agencies for that. We're the opposite — we transfer the capability into your business.

You want results in thirty days. Trust compounds. Search rankings compound. Twelve weeks builds the function. Six months is when it starts to pay back.

About

The story behind Own Your Marketing

Paul Robinson, Founder of LearnFrame Solutions
Paul Robinson
Founder, LearnFrame Solutions

LearnFrame was founded by Paul Robinson, who has spent thirty years in digital learning — from the early days of computer-based training in Dublin in the mid-90s, through scaling content businesses, to his most recent role as Chief Product Officer at the Corporate Governance Institute, where he rebuilt their entire content offering and membership platform.

He started LearnFrame to help businesses bring AI-led learning into their organisations pragmatically — without throwing out everything they'd already built.

And then ran into the problem you're probably reading this page about.

LearnFrame needed marketing. Contractors had been hired before, in this business and others. The work was always more expensive than expected, and the output didn't always sound like the firm itself. Worse — once a project was delivered, the content and the data couldn't be updated afterwards without going back to the contractor.

So we took thirty years of instructional design experience and pointed it the other way round. AI as the apprentice. Frameworks we'd taught other people for decades, applied to our own marketing, in the time we actually had.

LearnFrame's marketing now runs on roughly €80 a month in tools. The website you're reading is one of its outputs. The content rhythm runs without anyone external in the room.

Own Your Marketing transfers that capability to you.

The method, working — for us
11,000
Single LinkedIn post impressions, organic reach
€80
Monthly tooling cost — full marketing stack
12 hrs
From sitemap submission to homepage indexed
The investment

Pricing

€7,500

Twelve weeks. One programme. Everything in the deliverables list above.

Set against the €2,000–€4,000 a month most firms pay a contractor — and the €35,000–€40,000 a year a junior hire would cost before tools and management overhead — the maths is straightforward.

You pay once.
The capability stays in your business.

The founder cohort

We're keeping our first three places at €3,500–€4,500 in exchange for testimonials and case study rights at the end of the programme.

This isn't a marketing trick. We're early enough in this offer that proof points matter to us as much as price matters to you. Three places. First-come, first-confirmed on a discovery call. Once they're filled, the next intake runs at the standard rate.

Book a Discovery Call →

Honest answers

Questions you're probably asking

Plan for two to four hours of operator time and thirty to sixty minutes of owner review time per week. The operator's hours are inside the work — drafting posts, sharpening pages, setting up the CRM. The owner's hours are review and approval, which fit naturally between client calls. There's also a weekly coaching session of roughly an hour. Less in early weeks, more in the build phase, less again in the final weeks.

The frame works for a wide range of operators. We've designed it for someone with no marketing background but good writing instincts, decent attention to detail, and the kind of judgement that comes from already understanding your business. If you're unsure who in your firm fits, we'll talk it through on the discovery call.

No. The first weeks of the programme cover prompting, judgement, and the apprentice frame from scratch. If your operator has used ChatGPT to draft an email, that's enough.

A small, deliberate stack: a CRM (HubSpot Marketing Starter, around €11/month), an AI assistant (ChatGPT or Claude, around €20/month), a scheduling and analytics tool, and your existing website hosting. Most participants land between €80 and €150 a month total, which replaces what you're currently paying a contractor.

You run it. The function is yours, the playbook is written, and the operator knows what they're doing. Some participants choose to keep us involved on a light retainer for monthly reviews; most don't need to. We'll tell you honestly which one we think you are by the end of the programme.

Founder cohort places are delivered one-to-one. As the programme matures, we may run small group cohorts — but the first three places are individually coached, with weekly sessions specific to your business.

If after the first two weeks you've decided this isn't the right fit, we'll refund the balance in full. After week two we don't offer refunds, because the work we do together by then is genuinely yours — the website refresh, the ICP definition, the CRM setup — and we can't unbuild it.

We're being deliberate about the founder cohort because we don't yet have a participant case study to show you. What we can show is what we've built for ourselves — the website you're reading is the artifact, the LinkedIn rhythm is the proof, the €80-a-month operating cost is the result. The founder cohort discount exists precisely because we know the case study you'll co-create with us is worth something to us as well as to you.

Ready to bring it inside?

Three founder-cohort places at €3,500–€4,500. The full programme at €7,500 once those are filled.

A discovery call is thirty minutes. We'll talk about your business, the operator you have in mind, and whether OYM is the right fit. If it isn't, we'll tell you that on the call — there are good contractors and consultants we can point you to instead.

Book a Discovery Call →
Founder cohort: 3 places at €3,500–€4,500 — once filled, full price applies.
Book a discovery call →